Marketing Leadership

That Gets Results

Fractional marketing for businesses ready to grow smarter

Hi, I’m Jessica.

I've built marketing systems at Fortune 500 companies, helped startups scale, and guided non-profits to amplify their impact. Now I partner with businesses as their fractional marketing leader—bringing strategy and execution without the full-time overhead.

If you're ready to grow and want a marketing leader who understands metrics, customer acquisition, and making every dollar count, let's talk.

About Me

What I Do

Fractional Marketing Leadership

Strategy + Execution

Executive-level marketing leadership without the full-time salary. I work with your team to build strategy and actually get it done.

Marketing strategy & roadmaps

Budget allocation & channel mix
Team leadership
Performance tracking
Quarterly planning

Growth Marketing

Traffic That Converts

Marketing systems that drive revenue—from customer acquisition to retention, built on data and designed to scale.

Multi-channel strategy (paid, organic, owned)
Customer acquisition & retention
Analytics & attribution
Conversion optimization
Marketing stack setup

SEO & Website Strategy

Get Found by Humans & AI

Your website working as your best sales asset—optimized for search engines, AI platforms, and the people who matter most.

SEO & technical foundations
AI discoverability
Conversion-focused architecture
Content strategy
Performance tracking

Brand & Positioning

Clarity That Resonates

Clear positioning that cuts through the noise and connects with your ideal customers.

Market positioning
Brand messaging
Customer research
Go-to-market strategy
Brand architecture

Why Work With Me

Strategy That Actually Happens

No 60-page decks that collect dust. I work with your team to implement, test, and optimize.

Startup to Enterprise Experience

From the Fortune 500 to early-stage startups—I know what works and what wastes money.

Optimized for Humans & Machines

SEO, AI platforms, and actual people making buying decisions. Your marketing works across all three.

Results Over Activity

Every recommendation ties to business outcomes. I focus on metrics that matter: CAC, LTV, conversion rates, revenue growth.

What Clients Say

Having Jessica on our team has been a game changer

Her expertise throughout the planning and launching of our new store last year was invaluable. Jessica's focused approach to marketing has helped us to make a huge impact on our online presence. Her marketing strategy and expertise equipped us to grow the business and meaningfully connect with our guests. Thanks to her, we’re easier to find, engaging more customers, and capturing new kinds of revenue. She’s been such a steady, thoughtful partner during a growth moment for Breadbelly.
Clement Hsu
Co-founder, Breadbelly
Our work with her is vital

Jessica is brilliant. She has a marvelous view of how to thread things together, and then, how to present the view to others, with clarity and power.
Pamela Keith
Founder & CEO, CuisineStyle by Pamela Keith
4x subscriptions in one season

Jessica's support helped us scale in ways I never thought possible. The results speak for themselves.
Mai Nguyen
Activist & Entrepreneur at Farmer Mai
The brand strategy was just perfect for us

Jessica captured our essence better than we could articulate ourselves. The brand strategy she built was exactly what we needed to define our ambition and move forward with clarity and confidence.
Aditya Bhandari
CEO of DACLAB
We’ve learned so much from working with her.

Jessica revamped our website, strengthened our social media, and built our email strategy. She’s organized, detail-oriented, sharp in digital marketing, and has a great design eye.
Nataly Gattegno
Co-founder & Managing Partner FUTUREFORMS
Highly recommended.

Jessica is a marketing professional. She’s super easy to work with, has a lovely personality and the patience of a saint. Everyone looking for marketing pro needs to stop looking and just book!
Mia Rubie, Artist & Founder of Sparkle SF