Sharing What I LOVE - The Class In Community

During a downturn, businesses may face challenges maintaining market presence and attracting customers. However, with strategic marketing approaches, it’s very possible to navigate these times and be successful. Here are 5 strategies to consider:

Sharing today how I got started on JessicaHolmes.co my digital + experiential marketing and business consulting practice. I began my career in e-commerce, supporting integrated marketing campaigns. I loved the digital storytelling and designing top notch online shopping experiences.

I am endlessly inspired by the talented women who I have had the privilege of connecting with through my work. These are women are building businesses, chasing big dreams, and expanding the idea of what is possible. They are all deeply creative, kind, and generous people. I felt inspired to share more about them this month, their projects and where you can find more of their stories. I am excited to feature some of them including some new client projects in this post.

FUTUREFORMS is an Art & Design Studio based in San Francisco operating globally. The managing partners brought me in to get a fresh set of eyes on the studio’s online presence. After learning about their target audience, current goals we landed on: refreshing and streamlining their website, implementing a SEO strategy, and email marketing.

Twrl Milk Tea is a startup beverage company based in San Francisco. Twrl is a premium, plant-based milk tea brand that sources fair-trade, organic tea from family-owned farms. The co-founders brought me in to get a fresh set of eyes on their website, SEO strategy and email marketing.

The Potrero Hill Neighborhood House was founded in 1907 and has served the local community ever since. For the past 15 years I’ve enjoyed putting together events for organizations and brands and I was thrilled when the Executive Director and his board entrusted me to bring their idea of a family-friendly STEM (science & technology) themed festival to the community.

Sparkle SF is the premiere nail art studio in the San Francisco Bay Area. Mia Rubie is the celebrity nail artist behind the popular @superflynails IG and the owner of Sparkle SF, located in San Francisco’s Mission district. Mia reached out about refreshing her website, salon brand and SEO and updating it to reflect her studio’s current vibe and clientele.

I’ve loved working with vivacious and creative Linda, the stylist/owner at Acute Collective - a hair salon collective in San Francisco. Linda is a master colorist, stylist and her specialty is rescuing brittle, damaged hair and bringing it back to life. As her business grew, she took on more space and a team of cosmetologists - all of them independent business owners themselves. Being in this creative space and supporting other beauty entrepreneurs is Linda’s happiest place. She loves the freedom of being her own boss and sharing that with others is her passion.

Here are the top reasons why having a website is essential and central to a business’ online presence. While many brands and businesses seem to be a product of social media — it’s not enough to be in those spaces for a company, brand or artist in today’s digital landscape.

Today I wanted to share three marketing opportunities and channels that you may have overlooked as a small business owner. There are so many things to juggle as business owner - booking new clients, paying employees, etc. I get it! Here are three areas I'd love for you to consider tackling if you haven’t already or you’ve been putting them off:

I talk to a lot of parents about the challenges around getting healthy foods, vegetables and fruits into our kids’ diets. Let’s be honest it can be hard to nourish ourselves properly too! I know some parents have a hard time getting their kids to eat at all. Personally I had one child who was very open to different tastes and textures to begin with — at 4 years old one of her favorite foods is oysters! The next child displayed a more limited palate right away — crackers + pouches for life!