Case Study: FUTUREFORMS
Client: FUTUREFORMS
Included: Redesigned website, search engine optimization, email marketing
FUTUREFORMS is the design studio of Jason Kelly Johnson and Nataly Gattegno. The studio focuses on public art and their projects range from LED light art, interactive art, sculptural shade canopies and pavilions as well as arts master planning. Jason and Nataly brought me in to get a fresh set of eyes on the studio’s online presence. After learning about their target audience, current goals we landed on: refreshing and streamlining their website, implementing a SEO strategy, and email marketing.
The existing website was working well but as their body of work grew they wanted to improve the user experience, share more around their creative process, include proposal projects and additional information about the studio. I saw an opportunity for the studio to use SEO to generate additional organic traffic from curators and arts commissions looking for work like theirs. They’d already done a great job getting inbound links from academia, news and media, and we found some opportunities to add additional keywords to pages to highlight the studio’s expertise. When we began our work together, we identified where they were already ranking well and where they could improve. By implementing keyword research and strategy and adding SEO copy throughout the website in March of 2022 it was exciting to see their organic traffic year over year increase, including unique visitors and page views all by 40% while also decreasing bounce rates.
On their website we worked with their existing platform to create a more engaging visual experience, categorizing projects by type so potential commissions could be explored with more ease. We added a over a dozen never-before-seen projects and proposals from their archive. By sharing some of these projects there’s a greater opportunity to bring them to life and fast-track the process. The team also launched a VR Gallery where their audience can explore the studio’s current built projects from around the country and world in one digital space in 3D.
If something from this resonates with you, or if this sounds like something I could help you with, please feel free to reach out and book a free consultation. I’d be happy to discuss your business and marketing goals with you.
