Case Study: Acute Collective
Client: Acute Collective - Hair Studio & Plant Shop
Included: website refresh, SEO strategy, email marketing: automated emails, email campaigns; social media management; paid ads
Acute Collective is a hair salon and plant shop in San Francisco’s Mission District. Linda is a master colorist and stylist. Her specialty is rescuing brittle, damaged hair and bringing it back to life. As her business grew, she took on more space and a team of cosmetologists - all of them independent business owners themselves. Being in this creative space and supporting other beauty entrepreneurs is Linda’s happiest place. She loves the freedom of being her own boss and sharing that with others is her passion. Chatting in her chair about both the joys and challenges of being a solo business owner, we shared our past work experiences and discovered an opportunity to collaborate. Linda knew she wanted to level up elements of her online presence but felt overwhelmed around where to begin. I was excited to share my knowledge and love of research with Linda. Linda felt a weight being lifted as she was able to focus on other priorities while also investing in herself. She gained back time, accountability, and a marketing advisor around her business.
In our 6+ months of work together Linda upgraded her website adding content and an SEO keyword strategy which was previously not in place. With organic and paid traffic she’s increased traffic 60% to her site and started using email marketing for both automated campaigns and monthly blasts to drive appointments, loyalty and revenue. The email marketing efforts to such an engaged client base has been the low hanging fruit. The email marketing efforts alone recouped Linda’s investment.
Another area of focus has been social media - an area that was often put on the back burner given the non-stop, physical demands of her work. Her audience is deeply engaged, supportive and loving. Social media has given Linda a channel to share her work, who she is as a person and her unique perspective on being a beauty entrepreneur.
If something from this resonates with you, or if this sounds like something I could help you with, please feel free to reach out and book a free consultation. I’d love to discuss your business goals with you.
